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South Korea 🇰🇷 · Est. 2019
Anua
Heartleaf, niacinamide, and not much else.
- Minimalist formulas
- Vegan
Anua’s promise is simple: fewer ingredients, more of what matters. Heartleaf (Houttuynia cordata) calms, niacinamide brightens, and the whole range is built for people who read ingredient lists. It has become one of the fastest-growing K-beauty brands worldwide.








